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      Liguria is featured in Sorgente del Vino Live…

      Events

      5 Star Wines: also the Ligurian wines in…

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      Grenaches du Monde: one gold and three silver…

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      Vite in Riviera “challenges” Vinitaly with its own…

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      Liguria at Vinitaly: a change of look and…

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      Letter to the wine-producers to begin again with…

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      Happy Birthday Liguria Wine Magazine!

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      Liguria gets ready for Vinitaly. Interview with the…

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      Filippo Rondelli and the excellence of wine, passed…

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      “Ligurian wines are our calling card” Giuseppe Peluso…

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      “My first grape harvest was love at first…

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      Maurizio Anfosso and the Reinassance of Rossese

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      A 141 thousand Euros budget from the region…

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      Agriculture 4.0, digital technology in farming

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      Not only Stoccafisso at Cantalupo

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      Critical Wine: wine, territory and freedom

      Trends

      Wine Influencer: who are they and what they…

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      Drinking Ligurian wines in Genoa, wandering through the…

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      La Spezia: a walk among its wine shops…

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      Tour in the Towns of Wine in Liguria

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      Cinque Terre Tour. Discovering the Sciacchetrà

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    • Marriage at Cana Soulkitchen and Wine
      Feature pages

      Cheo, Vernazza: a wine less “sofisticated”

      Soulkitchen and Wine

      Mesciüa and Ciliegiolo to the sound of grunge beat

      Feature pages

      Mesciüa and Ciliegiolo to the sound of grunge beat

      Feature pages

      Cheo, Vernazza: a wine less “sofisticated”

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    • Gabriella Molli Gilberto Volpara
      Gabriella Molli

      Trenette with stewed beans sauce

      Gilberto Volpara

      The Durin company and its spumante, aged in…

      Special guest speakers

      The Durin company and its spumante, aged in…

      Special guest speakers

      Trenette with stewed beans sauce

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      I Soli: the 2017 Pigato by Foresti

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      “Bon in da Bon” 2016 by Bio Vio

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      Sarzana DOC | 24-25-26 agosto 2018

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      Cantine Aperte 2018 a CÀ LVNAE

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      VINITALY 2018 – Not only Liguria at the…

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Trends

Wine Influencer: who are they and what they do

Annamaria Giannetto Pini 30 October 2017

They lead fashion and trends. They love wine and they are good at telling it, especially through social media.

 

marilena barbera, wine influencer

nella foto Marilena Barbera

They are the most influential people in the world of wine. They use the web to spread the news and communicate knowledge and passion. They are bloggers, journalists but also producers. If you are mentioned by them, even with a tweet, it means that you become part of net where it will be difficult to exit. Those who have sweated blood in the vineyards for a whole life, know well, long to be mentioned, even in a small, short post.

The link between wine and social media in Italy still needs to be improved. In France, for example winelovers that use social media, are definitley more than the Italians, but we also have some social media wine celebrities. Let’s see who they are. Andrea Gori is a writer, a blogger, an innkeeper who likes to be called “an informatic sommelier”. Since he started working in the family restaurant Burde in Florence – he had thousands of followers on Facebook, and over 1 million 6 hundred thousand views on his channel on YouTube, becoming a guru of this sector. His “Vinodaburde” is at present the most followed wine blog in Italy.

A highly respected profile is that of Marilena Barbera, “winemaker” of important origins, as you can understand from her surname. The family business Cantine Barbera in Melfi, where all this started, spreads love all over the world, for the vineyards of their Sicily and for Nero D’Avola wine. The web helps also in this case, as 13 thousand followers are a good number.

Finally Francesco Saverio Russo, another wine expert, even if he doesn’t want to be called like that, his followers say exactly the opposite. On his bog “winebloggroll”, followed by swarms of users, winexperts and non, he calls himselfself “enogatronauta, a food and wine lover for passion”, and shares researches and gatherings in a gentle, kind way, just like the type of wines he describes.

The wine influencers made in Italy are not just them, but for the moment, on the Italian podium we have these names. Or at least this is what Julien Miquel thinks, he is a French wine blogger, who has placed them, this year  rispectively in the following positions 14, 21 and 22 of his chart. The source is the portal Social Vignerons, that received the title of Best New Wine Blog in 2015. But this is another story.

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Annamaria Giannetto Pini

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Liguria Wine Magazine is specialised magazine created by the Enoteca Regionale della Liguria thanks funding by the OCM-Wine 2016-2017 – Project: Liguria and Piedmont, between tradition and innovation. Ligurian and Piedmontese wines in Switzerland and Brazil . The magazine focuses on wine and territory, vineyard itineraries and wine-food specialties to help promote Ligurian viticulture and to keep track of the new trends in the world of wine and its surroundings.

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